Case 1 (Data Visibility)
Vitamins-By-Phone Inc. is a brand name vitamin company selling directly
to consumers via telephone only. The company traditionally checks for
stock after the order has been completed because the order and the inventory
systems are two separate entities. As the organization grows, the cost
of contacting customers on out-of-stock items is increasing exponentially.
The company would like to display the inventory availability to the telephone
agent during the order process to reduce this cost. To achieve this, the
organization elected to construct a single end-to-end database by integrating
the separate order and inventory databases and making the result available
to both systems. Due to this effort, the company has reduced the out-of-stock
contacts by 75% and simultaneously increased sales.
Business Case 2 (Data Retention)
DesignIt is a company that produces custom designed T-shirts, mugs, bumper
stickers, and baseball jerseys. The company is interested in compiling
data that can be used for targeting a new promotion. After compiling all
available data points for a short time span, the company tested a new
promotion to a cross-section of their existing customers. A profiling
analysis was conducted on all the available data points after the test,
and the most predictive data elements were then captured to reduce data
storage and data capture costs.