Audit...Define...Clean...Enrich...
It
is well understood that analytic support is crucial when making and
defending significant business decisions. As the expansion of technology
has produced affordable storage, the collection, organization, and analysis
of customer data has become an essential means to minimize costs while
increasing revenue. Of course the analytics can be only as good as the
data on which they are performed. That is why we at JumpStart Point of Arrival
carefully scrutinize and cleanse the data…to ensure its accuracy,
and therefore the quality of the resulting analytics.
It is also vital to have an efficient system in place where analysts can
obtain accurate complete internal (house) and external (enhancement) data in
minimal time. Such a centralized data repository also provides a more
complete customer view across the organization. Having spent many years
perfecting just such an environment, we welcome the opportunity to discuss
this in more detail!
- System Architecture
- Data Warehousing
- Data Enhancement
DATA INTEGRATION
